The person behind Nifty Funnel
Digital marketing is my
passion.
I’m Lior. A digital marketing consultant, a creative thinker, and the owner of Nifty Funnel. I bring stories and technology together to help businesses make a meaningful connection with their audience.
Let’s talk about your business
More than a decade in marketing & advertising
From a small dream
The story behind Nifty Funnel.
Nifty Funnel was a small dream I had when I started working in marketing and advertising more than a decade ago. That dream was about creating a place where original ideas and thoughtful strategy could belong together.
Thinking creatively is my passion. It pushes me to look beyond the obvious, find unique solutions, and turn a business message into something people can understand and remember. Nifty Funnel is dedicated to building amazing, creative brand storytelling and strategic content.
Throughout my career, I have focused on campaigns for social media and digital advertising platforms: Google Ads, Facebook, Instagram, website banners, and more. Each format brings a different challenge, but the question at the heart of the work stays the same: what will make this relevant to the person seeing it?
“An idea should earn attention. A strategy should give that attention somewhere to go.”
Lior / Founder, Nifty Funnel
What keeps me curious
Creativity meets technology. That’s my kind of work.
I chose digital marketing because it combines the two things I love most—after my wife and my two beautiful children—creativity and technology. One gives me the freedom to imagine; the other gives me new ways to bring those ideas to life.
That combination keeps me learning. A fresh format, a different audience, or a new tool is a reason to ask better questions, not simply follow a trend. I want the creative idea and the practical experience to support each other, so the work is relevant, considered, and cost-effective.
What I bring to the table
Different skills. One connected perspective.
I’m a storyteller, designer, programmer, a little bit of a magician, and a user-experience specialist combined into one humble person. For your business, that means thinking about the whole journey—not just the ad.
The story
Marketing content and creative ideas that make your offer clear and give people a reason to care.
The campaign
Planning and building digital ads with the audience, the platform, and the next step in mind.
The experience
Landing pages and mini websites that connect the message to a straightforward, useful path toward an enquiry.
The person you work with
Your business deserves more than a campaign. It deserves attention.
Nifty Funnel is owner-led. My name is attached to the work, and I care about how it represents your business. I want to understand what you do, what makes it valuable, and what your customers need before we decide how to communicate it.
Listen before proposing
Your goals, your challenges, and your perspective are the starting point—not a ready-made campaign.
Connect the details
The message, the design, and the page after the click should tell the same story.
Keep the conversation honest
Good work needs clear priorities, realistic expectations, and room to ask questions and learn.
Your story comes next
Tell me what you’re building.
You don’t need a perfect brief. Tell me about your business, the idea you’re excited about, or the challenge you’re facing. Let’s see what we can create together.
Start a conversation with LiorLior / Founder, Nifty Funnel