Nifty Funnel — digital marketing

Articles on advertising, AI and creative strategy.

Campaigns worth studying, new advertising platform features, AI that changes how we market, and the creative thinking behind work that lands. Written by Nifty Funnel for marketers, strategists and creatives.

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Display & Video 360 Brings Vertical Video Buying Together

Display & Video 360 is bringing vertical video buying and measurement into one workflow. An early Hellmann’s test reported greater reach at a lower cost per unique user.

Platforms3 min read

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Advertising5 min read

ChatGPT Ads Get More Visual—and More Measurable

OpenAI is adding visual ads, measurement partners, and brand suitability tools to ChatGPT. For marketers, the opportunity comes with an important distinction: available tools versus early pilots.